Sarah has spent nearly 30 years advising CEOs, editors, and public figures, drawing from her experience with global media organisations and Downing Street. Known for her strategic insight, she has built a reputation for guiding high-profile clients under scrutiny with her direct approach and extensive network.
Sarah was Director of Corporate Communications at ITN for over a decade, overseeing communications for ITV News, Channel 4 News, and 5 News, and leading public affairs strategies, including the successful campaign for the introduction of cameras in court.
Prior to this, she was Head of Public Relations at Trinity Mirror plc, where she ran the press office for this then FTSE 250 and its portfolio of media brands, working closely with Daily Mirror editor Piers Morgan and helping to launch the Mirror’s Pride of Britain Awards.
More recently, Sarah advised Mrs. Carrie Johnson throughout Boris Johnson’s term as UK Prime Minister, handling all media, supporting her high-profile engagements and charitable work, including campaigning to end violence against women and girls.
In 2023, Sarah was honoured as an Officer of the Order of the British Empire for her political and public service.